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Product Hunt is a great publishing platform
Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.
TechCrunch: [Product Hunt] ballooned in popularity since its humble beginnings and has since become a destination site where folks could submit and vote on their favorite tech products.
Business Insider: Product Hunt has evolved from a small email list into a must-read for those in the tech and startup space to discover the next great product.
MLPLA produces great product descriptions
As per Neil Patel‘s KissMetrics blog post about great product descriptions, we think that the lack of conversion optimization interest in descriptions is a big problem. Why? Because product descriptions are an important part of the conversion process.
Product descriptions are a major reason a user may (or may not) convert. What a user reads about the product influences whether or not she will buy.
Product descriptions are the final point in the conversion funnel. The product page is usually the final point in the conversion funnel before a user enters the checkout path. You have a final and critical point at which you can secure their purchase.
Many ecommerce retailers use the standard product descriptions provided by a manufacturing company or third-party marketing organization. These are usually brief, bland, uncompelling, and may result in duplicate content.
Product descriptions are usually outsourced to a writer who may not have conversion copywriting experience. The result is sometimes poorly written descriptions that lack the conversion-ready sizzle that you truly need.
Basically, we’re not talking enough about this important subject. What I’ve tried to do in this article is provide a few simple things that you can do with your product descriptions to improve conversions.
Contact us at Mash’n Learn for more info about Product description copywriting
We can help you automating most of your e-Commerce maintenance tasks. We use Artificial Intelligence to build operating bots. Those bots are delivered to increase profit by reducing overhead costs of maintaining a catalog or sourcing of your products
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