[ SINCE 2018 · ANTHROPIC · xAI ]
Most AI content
projects fail.
Not at the model.
They fail at the team.
We integrate Anthropic and xAI into your content workflow, coach your teams to own and run the model, and manage the change across your organisation. No rebuild. No vendor lock-in. First integration in 10 days.
Days to first working integration
Revenue growth — Phytesia case study
First AI integration delivered
// WHAT_WE_DELIVER
Integration. Coaching. Change Management.
Most AI projects fail at adoption, not at the model. We cover all three layers — the technology, the people, and the transition — so the investment sticks.
Full Stack Integration
We wire frontier AI — Anthropic Claude and xAI — into your existing PIM, ERP, or e-commerce platform. Shopify, WooCommerce, Magento, Odoo, SAP, custom stack. No rebuild required. Proprietary on-premise deployment available.
Internal Team Coaching
We coach your content, marketing, and ops teams to prompt, validate, and fine-tune the model themselves. The goal: your team owns the AI, not the other way around.
Change Management
AI adoption fails when the process doesn't follow the tech. We map the impact on roles and workflows, run adoption workshops, and manage the transition so teams embrace the change rather than resist it.
Frontier + Proprietary Models
We start on Anthropic or xAI, then progressively train a proprietary open-source model on your data. Cheaper per-call, domain-specific, and fully yours — no vendor lock-in.
Multi-Language Output
EN, FR, NL, DE, ES, IT — generated simultaneously. Localised, not just translated. Built for European e-commerce and cross-border ERP realities.
SEO-Native Content
Every description ships with keyword targeting, search intent alignment, and readability scoring built in. Content that ranks, not just content that fills a field.
// ENGAGEMENT_PHASES
How an Engagement Works
Audit
We map your content workflow, data sources (PIM, ERP, catalogue), team structure, and the AI maturity of your organisation. Output: a concrete implementation plan.
Integrate
We build the AI layer into your stack — Anthropic or xAI at first, with a proprietary model trained on your data over time. Wired directly to your PIM, ERP, or e-commerce platform.
Coach
We run hands-on sessions with your content and ops teams — prompt engineering, output validation, model fine-tuning. The goal is full internal ownership, not dependency on us.
Hand Off
Your team runs the model. We manage the change across roles and workflows, then stay available for model evolution, new catalogues, or language expansion.
// USE_CASES
Built for Retailers, Distributors & Integrators
Multi-Category Retail
Fashion, home, electronics — consistent brand voice across every department, every season, every language.
ERP Catalogue Enrichment
Transform raw product records in Odoo or SAP into consumer-ready descriptions — without leaving your ERP workflow.
Wholesale & Distribution
Transform supplier data sheets into on-brand product pages at distributor scale — multilingual, SEO-ready.
Marketplace Sellers
Optimise listings for Amazon, Bol.com, Zalando with marketplace-specific formatting and keyword rules.
Direct-to-Consumer Brands
Brand-voice-consistent content that converts — at the speed of product launches and seasonal campaigns.
E-Commerce Agencies
White-label content generation. Deliver client catalogues at scale without expanding your copywriting team.
// RESULTS_IN_PRODUCTION
What it looks like when it sticks
Daily organic visits after integration
Weekly revenue growth within 6 months
Google ranking on primary product terms
FTE reduction on content production
— Phytesia, Belgium. Full case study →
See it on your data
We don't pitch decks. Send us five of your current product descriptions — we'll show you what the model produces on your data. No contract, no NDA required for the first conversation. If it's not better than what you have, we'll tell you.
We respond within 1 business day.