Imagine a typical consumer products company. It sells hundreds, thousands or even hundreds of thousands of different products. Each product requires a detailed product description that also needs to be maintained. This creates hundreds or even thousands hours of work not only as a one-off but also on a recurring basis. For the fast movers, typically a small percentage of the overall catalog, this is fine but what about the remaining part?

Now imagine a consumer products company working with Mash’n Learn. Instead of writing these product descriptions manually, the Mash’n Learn Artificial Intelligence powered algorithm automates them. It generates unlimited pieces of content from a single story structure and dataset that sounds like a person wrote each one of them individually.

Yes, this is possible today. And believe it or not it’s fast, with Mash’n Learn you will be able to roll-out already within a couple of weeks and the size of your catalog won’t be an issue. Once the Mash’n Learn bot has been installed and configured in collaboration with your (marketing) team, it starts to execute and to maintain your catalog fully automated.

First existing content will be processed through the Mash’n Learn NLP bot’s scrutiny. Our bot detects all relevant data and stores it into its Product Information repository. And when needed, our bot will retrieve data from Product Data providers like GS1, Indix, Icecat, etc. Once the job of scanning existing content is done, the bot then start mining the web for additional information. This information will further enrich the Product Data, preparing the Catalog to get Product Pages generated automatically. Having more data than the competition will allow your Pages to strike the top results on Search-Engines. Our bot will make sure the SEO is Google / Bings compliant by validating it with tools such as MOZ SEO or Yoast.

Moz Page Optimization

The Product Catalog Automation tool uses all of the latest innovations on Text Mining & Natural Language Processing & Generation. Text mining, also referred to as text data mining, roughly equivalent to text analytics, refers to the process of deriving high-quality information from available text over all the web. Text mining usually involves the process of structuring the input text, deriving patterns within the structured data, and finally evaluation and interpretation of the output.

Finally, based on the initial results a Mash’n Learn Professional will further tweak and optimize the bot moving forward to make sure you will get the max results out of it in terms of online visibility, visits, conversion etc.