Lisa Mashn is a Natural Language Generation bot. More specifically, she’s 3 types of bots into one: Maintenance bot, Chat bot and Twitter bot. Her job is to manage the end-to-end operations of Gamers Paradise, a French speaking Gaming webshop.
Natural Language Generation bot managing eCommerce websites
In my 10 years experience with eCommerce owners and wannabees, the main struggle that eCommerce shops do face is around bad day-to-day management. Running an eCommerce shop is exactly like running a traditional retail business. You have to spend all available minutes of your day chasing customers and improving documentations.
Most of eCommerce starters think that they just have to wait for customers to order
To be plain profitable, an eCommerce shop has to be managed by 4 types of profiles: an online marketer, a product merchandiser, a supply manager and finally an integration manager. Those 4 functions are mandatory to get above the bar of 10k$ per month of revenues.
At Mash’n Learn, we are building robots whose Artificial Intelligence (or more specifically Machine Learning) is dedicated to achieve daily tasks a human can do.
The first results are more than satisfying since we managed to build robots that can produce and maintain thousands of Product Descriptions overnight by using the latest Natural Language Generation techniques.
The code behind the Lisa bot may look ugly, but it becomes beautiful when you realize that it can generate months of hard work in only just a few hours. The use of IBM Watson‘s capabilities at the pace of light is helping each bot to reach up to 25 thousands pages of content in only 5 hours. So fast it has to run between midnight and 5AM to avoid creating a burden on the websites performance.
From creating to categorizing
Lisa will create the Product descriptions, will manage the product categorization, the changes in pricing, the seasonal promotions, the new offers from the manufacturers and merchants and will tweet them and pin them on Social Networks.
All those operational tasks within the organisation such as overhead dedicated to merchandising and communication, which usually takes resources hundreds of hours, are reduced to almost nothing. If you are a starter, you can avoid hiring backoffice people. If you’re running a large organisation, you can shift your staff to more value added tasks instead.
Obviously, this cannot happen without a precise organisation and we use Automated Insights Wordsmith to do so. This Natural Language Generation tool has the best user interface so far on the Market. In a couple of hours, our clients can manage the building of text structures without any pain.
Mash’n Learn also provides those types of automation services to Media and Blogs.
At Mash’n Learn, we fix your Catalog content with Machine Learning
From Natural Language Generation to Predictive Analysis, Mash’n Learn provides a complete tool suite for the large catalog retailers.
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